Kanye’s Follow-up to Yeezus Is Only Days Away! But It’s Pants
Reminder: Kanye West has a responsibility, beyond music, to show the world that “‘This is the level that things could be at.’ So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.” Which means that his music, while important, is merely but one element of the impending DONDApocalypse. When things finally settle into their rightful place, Kanye West will have elevated everything. So what’s up next? Pants. That’s what’s up next.
As WWD.com reports, ‘Ye has “teamed up with French contemporary brand A.P.C. on a capsule collection consisting of a pair of jeans, a hoodie and a T-shirt. They are to go on sale at A.P.C. stores worldwide on July 14, which is Bastille Day in France” — appropriately, the defining event of the French Revolution. And while there’s no word yet on how exactly the concept of pants will forever be changed when the A.P.C. pair drops next week, we did get a close-up photo of the pants’ label, a red band marking both partners’ names, as seen above and on KanyeWest.com. Not bad! Not immediately revolutionary, no. But very spiffy nonetheless.
If you’re keeping count, this is Kanye’s latest endeavor in what has been — from shuttered streetwear line Pastelle to his fancy catwalk-y line DW to his beloved Air Yeezys — an up-and-down fashion career. But this is the first post-nucleus-Kanye effort, and therefore should be the one that most definitively takes hold in American culture forever. Meaning: You should probably go ahead and throw out all pants currently in your possession. Yes, even the ones you’re currently wearing. You know what? Especially the ones you’re currently wearing.
Filed Under: Kanye West
More from Amos Barshad
-
We Went There: Blur Finally Makes It to Madison Square Garden
-
We Went There: Jay Z and Tidal Bring Beyoncé and Friends to Barclays Center
-
A Homecoming for Astronaut Jones: Tracy Morgan Returns to ‘SNL’
-
‘The Facts Are the Least You Can Rely On’: Director Danny Boyle Talks ‘Steve Jobs’
-
A Killer Trump, Miley’s Dead Petz, and Hillary Two-Times: Your ‘SNL’ Season Premiere Check-in
More Kanye West
-
Travis Scott on New Fame, Past Accusations, and His Wild West Live Show
-
Videocracy: The Many Transgressions of the 2015 MTV Video Music Awards
-
We Went There: Kanye West Fills in for Frank Ocean and Conquers FYF Fest
-
Kanye West’s Steve McQueen–Directed ‘All Day’ Video Makes Noise at the Museum
-
Dumber Than Your Average Bear
More Hollywood Prospectus
-
Brand Echh: Sandra Bullock and Billy Bob Thornton Can’t Save the Lame ‘Our Brand Is Crisis’
-
50 Scenes That Do Not Appear in the Fox ‘X-Files’ Revival
-
In Praise of Beach Slang, 2015’s Best, Most Sincere Rock Band
-
Who Was Missing From Taylor Swift’s Miami Squad?
-
Happy ‘Halloween’: The Best Horror-Movie Monsters