Reminder: Kanye West has a responsibility, beyond music, to show the world that “‘This is the level that things could be at.’ So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.” Which means that his music, while important, is merely but one element of the impending DONDApocalypse. When things finally settle into their rightful place, Kanye West will have elevated everything. So what’s up next? Pants. That’s what’s up next.
As WWD.com reports, ‘Ye has “teamed up with French contemporary brand A.P.C. on a capsule collection consisting of a pair of jeans, a hoodie and a T-shirt. They are to go on sale at A.P.C. stores worldwide on July 14, which is Bastille Day in France” — appropriately, the defining event of the French Revolution. And while there’s no word yet on how exactly the concept of pants will forever be changed when the A.P.C. pair drops next week, we did get a close-up photo of the pants’ label, a red band marking both partners’ names, as seen above and on KanyeWest.com. Not bad! Not immediately revolutionary, no. But very spiffy nonetheless.
If you’re keeping count, this is Kanye’s latest endeavor in what has been — from shuttered streetwear line Pastelle to his fancy catwalk-y line DW to his beloved Air Yeezys — an up-and-down fashion career. But this is the first post-nucleus-Kanye effort, and therefore should be the one that most definitively takes hold in American culture forever. Meaning: You should probably go ahead and throw out all pants currently in your possession. Yes, even the ones you’re currently wearing. You know what? Especially the ones you’re currently wearing.