“I don’t think [Lady Gaga] lives it, because it’s all artifice. It’s all image with no meaning behind it. You can’t sink your teeth into it. It’s a sound bite. It’s very of this age, because that’s what people want.” — Jack White in Esquire UK

“I never said anything about her music, or questioned the authenticity of her songs in any way. I was in a conversation about the drawbacks of image for the sake of image, and that it is popular nowadays to not question an image in front of you, but only to label it as ‘cool’ or ‘weird’ quickly and dispose of it. I don’t like my comments about Lady Gaga’s presentation being changed into some sort of negative critique of her music.” — Jack White’s follow-up statement

• Told everyone his ex-wife was his sister. Played in a band with his wife-sister. Took wife-sister’s last name, so as to make band name really pop. Wore only red, black, and white for a while, and made his wife-sister do the same. With that band made one album, on which, he winkingly claimed, no recording gear from after 1963 was used.
• Started a label that primarily releases music on vinyl. That label has promoted itself via a “rolling record store” and has released at least one single by launching physical copies of it attached to helium balloons. That label also signed John C. Reilly.
• Went solo, and now plays live with a carefully retro-outfitted all-female band. Has collaborated with fellow Michiganders Insane Clown Posse on a piece of music that interpolated a Mozart melody and is titled “Leck Mich Im Arsch,” which supposedly translates to “Lick Me in the Arse.”
• Always kept it at 100 at all times always.