Yesterday afternoon, Sean “Diddy” Combs took to Twitter to make a big announcement. It is reprinted here in full: “MY BIG NEWS: So happy to announce that Im a series regular on DOWNTON ABBEY-my favorite show+i’ll be debuting a sneak peek tonight 12am PST!”

The news was, in fact, so big and instantaneously viral that PBS was quickly called upon to deny Diddy’s involvement with its flagship period drama, lest someone believe that he’d been cast as Mary’s love interest, or the newest competitor in the Dowager Countess’s rose contest, or the latest suitor attempting to put up with Lady Edith. How much fun was that denial? No fun. No fun at all.

Undeterred by PBS’s Carsonesque stomping out of all whimsy, Diddy and Funny or Die launched their video at midnight. It features Diddy as “Lord Wolcott,” the new owner of “Downtown” Abbey, and a character no less ridiculous than that Canadian Titanic survivor with the melted face. And it’s still not too late for Julian Fellowes to come to his senses and actually cast Combs in the show. He’ll learn how to properly pronounce the name of his home eventually, just like we all did after two or three seasons.