Introducing Keith Sweat’s SweatFest 2015, the Ultimate Keith Sweat FestivalJohnny Louis/FilmMagic
If you think “Keith Sweat” is simply a stage name, it’s clear you don’t know sweat about living that Sweat life.
He was born Keith Douglas Crier in 1961, and it wasn’t long before young Keith realized his mother, Juanita Sweat, was onto something. “Keith Crier or Keith Sweat?” he probably thought once. And so was born the man, the myth, the legend that every single person knows and loves.
There is nothing that Keith Sweat can’t do when sweat is involved. Like his no. 1 single from 1990, “Make You Sweat.” Or his album Keith Sweat, which went quadruple platinum in 1996. Or his first live album, Keith Sweat Live, released in 2003. Or his 2004 compilation album, The Best of Keith Sweat: Make You Sweat. Or the pinnacle of all things Sweat, 2007’s tour de force stage show, Sweat Hotel Live, which also came with a DVD and DVD extras.
The first line of Sweat Hotel Live’s DVD back cover tells you everything you need to know about life in the Sweat Hotel:
The Sweat Hotel. Once you’ve checked in, you’ll never want to check out!
Only Keith Sweat can make an album feel like a sexy, expensive, extended-stay vacation. The Sweat Hotel was not a real place, but leave it to Keith Sweat to hit you with the or is it?
OR IS IT?
THE SWEAT HOTEL. WITH KEITH SWEAT. SWEATFEST. GO ON, KEITH SWEAT.
Dreams do come true. This is actually happening. June 26-28, 2015. Montego Bay, Jamaica.
According to the aforelisted sweatsites, SweatFest 2015 is a celebration of 25 years of Keith Sweat’s music. Songs like “Make You Sweat.” And albums like Sweat Hotel Live. But there’s so much more on TheSweatHotel.com.
You can purchase Keith Sweat’s albums. You can see upcoming Keith Sweat tour dates. You can listen to Keith Sweat’s music, forever.
And you can even call Keith Sweat.
Not even the phone number disappoints. What an activation.
After browing the Sweatsite for a few minutes, you get to the point when you think you’ve seen it all. But as is the case with any Sweatsite, there’s always another layer of Sweat.
I’M HERE FOR THIS.
AND IT ONLY GETS SWEATIER.
LET’S DO THIS, MAINTENANCE MAN.
There’s so much gold here, and we haven’t even gotten to the main event: SweatFest 2015. And an event it most certainly is.
SweatFest 2015 is like if Coachella had a baby with Essence Fest and then that baby had a baby with the G20. Dru Hill, SWV, and 66.67 percent of TGT on one bill, on top of a dress-to-impress black-tie comedy roast and a Keith Sweat new-album listening party, all in the very sweaty land of Jamaica?
Exactly, Madea. Exactly.
Anyone who has the means to attend this but does not attend this is a disrespectful person. And, because we’re all thinking it, in order to take FULL advantage of the payment plan, deposits must be made by April 25.
DON’T LET THE KEITH SWEAT SWEATFEST 2015 PAYMENT PLAN DEADLINE PASS YOU BY.
See you there. It’s going to be sweaty. At least until the maintenance people show up to adjust the temperature.