This Fast Company article bills George Lois as “the original Mad Man” and “advertising’s original Bad Boy.” I personally think he trends more Draper than Craig Mack, but sure. In any event, here’s my favorite part of the article: “To create great work, here’s how you must spend your time: 1% inspiration, 9% perspiration, 90% justification.”

This half-baked ideas podcast is that 90 percent. Although come to think of it, since these ideas are half-baked, we probably could have topped out at 45 percent. Ideas we try to justify:

• Old Men Can’t Jump (The Expendables’ casting director meets White Men Can’t Jump)
• Shark Bite Body Modification
• Winnie Cooper Mini Cooper
• YouCube
• Demolition Party
• Self-Stacking Dishwasher

So if you love Billy Hoyle and dishwashers, you’ve come to the right place.

Listen to the podcast here:
ESPN.com Podcenter

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