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30 for 30: ‘Sole Man,’ Chapter 3 — Kobe and the Gunslinger

After being fired by Nike in a haze of controversy, Vaccaro resurfaces at Adidas, which at that time had virtually no presence in the U.S. basketball market. In the first big strike for his new employer, Vaccaro signs a phenom named Kobe Bryant to a multimillion-dollar contract, an unprecedented deal for a player making the risky (and much-criticized) jump from high school to the NBA.

After being fired by Nike in a haze of controversy, Vaccaro resurfaces at Adidas, which at that time had virtually no presence in the U.S. basketball market. In the first big strike for his new employer, Vaccaro signs a phenom named Kobe Bryant to a multimillion-dollar contract, an unprecedented deal for a player making the risky (and much-criticized) jump from high school to the NBA. 

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Chapter 1: “How Sonny Became Sonny”
Chapter 2: “The Jordan Effect”

Visit Grantland every day this week for a new chapter of Sole Man. Sole Man will make its prime-time television debut on Thursday, April 16, at 9 p.m. ET on ESPN.