Ron Burgundy Co-Anchors a Local Newscast in North Dakota, Achieving the Promotional Singularity
And, finally, we have the logical conclusion of the sprawling, reality-bending press tour in the lead-up to Anchorman 2: an entire local North Dakota newscast co-anchored by Ron Burgundy. Here’s the whole thing, in all its delightful Black Friday–shoplifter-apprehended, excited-about-the-Santa-parade-through-Mandan, Bismarck-man-wins-no-shaving-bet glory. You will want to savor every precious minute, even if it’s ultimately the world’s greatest movie trailer. Sometimes it’s fun to let yourself be used.