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CM Punk and Wrestling Nostalgia

How WWE has co-opted its most radical star

Inevitably, CM Punk was going to let us down. We had all our hopes pinned on him, not as the next great wrestler but as a world-altering event; he wasn’t so much our Messiah as our Rapture. And like so many cultists foretelling the end of days, we wake up the next morning only to find that everything is exactly the way it was yesterday. No holy fire from the sky. No bright new era of professional wrestling.

The real question, however, isn’t what happened to the reckoning, but how much did Punk ever really want a new era? As he emerged as the WWE’s top star over the past six months, Punk’s character seemed in conflict with himself. He was a progressive figure — an agent of change, as he’ll frequently say — but remained fixated on the past. He billed himself (functionally, if not explicitly) as wrestling’s savior, the man who would rescue WWE from its monotonous, outmoded ways. Yet he spends more time rhapsodizing about the wonders of WWF ice cream bars than plotting an inspired path for the future.

On one hand, Punk deserves credit for combining these two divergent strains; on the other, his historical references and wrestling in-jokes might be seen as simple pandering to fans in their 20s and 30s. These children of the 1980s are Punk’s bread and butter. They’re savvy to wrestling’s backstage machinations and they’re old enough (or spend enough time on YouTube) to lovingly remember pro wrestling’s days of yore. Thus, the cheers for Punk’s recent appropriation of “Macho Man” Randy Savage’s signature elbow drop.1 Punk’s character provides a logical selling point: He’s a wrestling fan who just happens to be a wrestler. He’s one of us.

Even Punk’s most forward-looking routines aren’t entirely new; the worked-shoot style that he’s brought into vogue was perfected in ECW’s heyday, and many of his antics are revisions of his pre-WWE, Ring of Honor shtick. He fetishizes wrestling’s glory days, just like us. His beef is with the present, with the tedious, aimless, and audience-insulting TV-PG format. Those are legitimate gripes, but it’s becoming clear that Punk doesn’t aim to overthrow the system so much as carve out a contrarian niche within it. He has failed to define his radical goals — other than his own ascension and those ice cream bars — and it’s worth wondering whether he wants to move wrestling forward or is content with remembering the past.

The WWE chose to hand out its Slammy Awards on Monday’s episode of Raw, with Punk reigning as WWE champion before the Tables, Ladders, and Chairs pay-per-view event. The Slammys are tongue-in-cheek honors for the year’s top performers and moments, and it seemed fitting that the 2011 edition of the awards took a page from Punk’s own book. Rather than celebrating the past year, they relished a history long past and dove into a sea of nostalgia.

The Slammys were first held in 1986 as a promotion, more or less, for the WWF’s The Wrestling Album. They handed out awards like “Best Producer” and “Best Single Performer” that helped semi-legitimize the album’s existence. The album, for the record, wasn’t just a compilation of theme songs, but rather a collection of all-new, pop-aspirational material produced by legit music-industry folk like Rick Derringer and Cyndi Lauper’s manager David Wolff. This was the heart of the Rock ‘n’ Wrestling era, remember, and WWE owner Vince McMahon has long been near obsessed with achieving success outside the wrestling world.2 That first edition of the Slammys3 featured a number of “live” performances of the album’s songs, like Junkyard Dog lip-synching his epic disco duet with Vicki Sue Robinson, “Grab Them Cakes,” and baddie manager “The Mouth of the South” Jimmy Hart lurching his way through a live rendition of “Eat Your Heart Out, Rick Springfield.”4

The next year,5 the awards actually honored wrestling-related accomplishments, such as “Manager of the Year” and “The Jesse ‘The Body’ Award,” for the most brazenly muscled wrestler. The tone was still comedic, and the musical acts famously included Vince McMahon’s masturbatory performance of “Stand Back,” wherein Vince sang and danced a sorry soul number in the company of a sea of backup dancers and a crew of wrestlers pretending to play trumpets and saxophones in the background. (One can almost hear the whip snaps that drove them into such buffoonery.) The Slammys took a nine-year break after that, returning in 1996 with a Shawn Michaels-centric show. In 1997, there was a renewed focus on comedy and/or novelty, presenting honors for Best Tattoo, Best Hair, and “Miss Slammy,” and, for some reason, Walter Payton appeared to present The Undertaker with the award for “Star of the Highest Magnitude.”

Despite that great moment in sports history, fans endured 10 years without Slammys after that. When WWE brought back the awards in 2008, it was part of a broader movement to add more “special event” programs to the calendar, which was, in itself, part of a larger effort to get more people watching. As Variety put it ever so blandly back then: “Bringing back the Slammys is part of a strategy by WWE to air more specials as a way to continue boosting the brand’s profile with audiences.” It’s been an annual event ever since.

Right now, you’re probably saying: “Wasn’t this a-hole just complaining about nostalgia right before he launched into a lengthy history of an insignificant wrestling tradition?” So let me state this clearly: Nostalgia is great. Nostalgia is what I built my wrestling-writing career on. When Punk wore the pink Macho Man tights, I cheered with everybody else. And while WWE has never been shy about reveling in the high points of its history, it’s intriguing that on a night that should have been a celebration of Punk’s ascendance, WWE made a show of rejecting — or rather, of assimilating — Punk’s unique claim on wrestling reminiscence.

If the point of the Slammys is to celebrate WWE’s recent history, Monday’s broadcast took the nostalgia a step or five further. The vibe wasn’t so much valedictory as it was retro — the one-off appearances by WWE semi-legends such as Lita, Road Dogg, Mick Foley, Ted DiBiase (Sr.), and Tony Atlas served only to highlight the company’s reliance on characters and storylines that hark back to an earlier era. Triple H versus Kevin Nash, for instance, already happened in 2003, and the return of the masked Kane evoked memories of his character from 1997 to 2002. And it’s impossible to omit the presence — even in his loud absence — of The Rock during Monday’s proceedings. Having been gone from WWE for years, The Rock will headline next year’s WrestleMania in a match against John Cena (which is all good and well, except that his wrestling heyday was 10 years ago).

All of this says nothing of Punk — who has a three-way TLC match6 on Sunday against The Miz and Alberto Del Rio — and his odd fixation on a particular, largely forgotten point in wrestling history: Raw general manager John Laurinaitis’ (admittedly embarrassing) in-ring career. You see, prior to becoming a despised WWE backstage player, Laurinaitis was in a laughable NWA tag team called the Dynamic Dudes, who were sort of skaters-slash-surfers-slash-well-uh-dudes.7 To pillory Laurinaitis, Punk’s chief antagonist of late, Punk presented a video to Johnny Ace (set, breathtakingly, to the tune of Stan Bush’s “The Touch”). It was an odd intersection of Punk’s hipster nostalgia and WWE’s penchant for self-tribute. When Punk, just weeks before, slyly saluted Eddie Guerrero on the anniversary of his death by mimicking a routine in which Guerrero faked getting hit by a chair to get his opponent disqualified, the crowd cheered (and, perhaps more significant, wrestling fans on message boards and Twitter simultaneously orgasmed). But when Punk trotted out a mannequin dressed up as a Dynamic Dude to roast Laurinaitis, it wasn’t a sly wink to the well-versed wrestling fan — it was just another ghost of wrestling past on a night full of them.

It should be said that the Slammys have always been a weird world unto themselves, a three-hours-long wink to the wrestling audience, as if to say, “See, we don’t take ourselves too seriously.” To some degree, that’s Punk’s appeal, too — he can reference reality because he’s not confined by the rules of wrestling unreality, because he knows what we know. He’s the omniscient narrator of WWE politics. He doesn’t take it too seriously because we don’t either. But the juxtaposition on Monday was striking — Punk’s routine seemed strangely of a piece with the rest of the show’s comedy-nostalgia theme. For the first time, Punk fit in perfectly.8

Even when it’s not living in the past, WWE seems like it’s trying to escape the present. Maybe WWE and Punk have found common cause on this point. At the risk of addressing wrestling logic too evenhandedly (or, well, realistically), it’s a bit odd that they held their year-end awards show nearly three weeks before the end of the year, and a week before the year’s last pay-per-view. They had a special holiday episode of Smackdown, complete with Santa Claus, in November.

This year has indisputably been the year of the Punk revolution. And WWE, it seems, just wants to get 2011 over with.

It shouldn’t be surprising that a star of Punk’s magnitude would be co-opted into the mainstream. When Punk began his campaign for change and recognition, he said he wanted to be front and center on the WWE promotional materials. He meant that figuratively, one would assume. What he really wanted was for guys like him to be given a chance. But if Punk remains content to be a contrarian more than a true radical, then his demands are so much more easily solved by reading that sort of metaphor literally. Check out the poster for Sunday’s TLC event. He’s right there, next to the ice cream bar. Punk is front and center, but other than him, guys like him aren’t getting a chance. For the purpose of marketing, WWE is game to milk every last drop of nostalgia from Punk’s character. Let’s just hope there’s a CM Punk left when they’re done with him.

The Masked Man is David Shoemaker, author of the “Dead Wrestler of the Week” column. You can follow him on Twitter at @AKATheMaskedMan.


Previously from The Masked Man:
Survivor Series Recap: ‘CE-NA SUCKS!’
Bret Hart vs. Shawn Michaels: One of WWE’s Greatest Rivalries
The Worked Tweet Era
WWE and Organized Labor
A Brief History of Hell (In a Cell)
WWE Conspiracy Theories

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Filed Under: General topics, Nostalgia, Sports, Wrestling

Shoemaker

The Masked Man is David Shoemaker, author of the new book The Squared Circle: Life, Death, and Pro Wrestling.

Archive @ AKATheMaskedMan

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